I’m Pete Duffy. First-person accountable SEO.

What I actually do

A quiet shop with a full menu.

I audit sites. I run monthly SEO retainers for a small number of businesses. I do fixed-price local SEO setups for Liverpool businesses. I diagnose sites that have taken an algorithm hit. And I run one-to-one advisory sessions where you bring the site, the accounts, and the questions.

Every page has the price on it. Every deliverable is signed by me. If a job is bigger than I can do alone, I’ll tell you honestly and hand you to my sister brands.

Monthly retainers

Monthly retainers from £395/mo.

Three tiers with the numbers on the page: Starter £395/mo for single-location local sites, Growth £595/mo for sites that need the SEO side to catch up, and Established £795/mo for larger sites with real editorial output. Every retainer comes with a 30-day money-back promise if I can’t show measurable wins in the first month.

Prefer a one-off? The SEO audit is £495 and the one-hour advisory is £195. All the numbers live on the pricing page.

Sister brands, in plain English.

Marketing The Change is the full-service agency: SEO, PPC, content, PR, delivered by a real team. It also runs Giving Back Grants, which puts free work into charities and good causes. Best for anything above about £1,500/mo in retainer scope.

Liverpool Web Designers builds and rebuilds websites at fixed prices, no monthly. Best if the site itself needs replacing rather than the SEO on top.

Same operator, different jobs. I don’t take a referral fee for pointing you at either.