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SEO thinking, occasional Google Ads notes, and pieces I’ve written elsewhere. Written by me, not by AI.

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July 4, 2026

Pete Duffy

Independent SEO advisor, Liverpool. Working since 2009. One-off audits, half-day advisory, honest second opinions. Rates on the page.

Pete

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I don’t take on the delivery work. Same operator, different jobs:

Marketing The Change handles retainer SEO, PPC, and content.

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Writing.

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